Social media marketing has become a very important tool for any company that wants to make it big in the online world. Without having your presence on the giant platforms like Facebook and Twitter, it becomes difficult to reach out to a large number of people. But if you do not have a proper strategy for the use of social media then it might end up hurting you. There have been many cases of people and companies succumbing to a social media disaster. Here are a few things that will help you in avoiding such events.

Social media policy: The first and foremost thing you can do is to have a proper policy in place. You need to have a concrete set of rules regarding how your company will make use of social media. If you do not have a policy that you can follow, you will end up with inconsistencies across different platforms.

Monitoring the assets: You need to keep track of what you have done on the social media. For instance, if you create a poll on a site like Facebook, then people are free to add their own answers to the options and you cannot have any moderation over them. This can lead to embarrassing situation at times. Make sure that you always keep track of what is happening at your page.

Customer is most important: All companies should realize this fact and should treat their customers with respect on platforms. If you do not, you might find yourself in a bad spot.

Authenticity: It is a very powerful platform, and you do not need to shell out a lot of money on celebrities to endorse your products when opting for social media marketing. You need to be original in your ideas and approach. People will buy your products if they are good, and your approach to promote them is unique. Having a celebrity might cost you a lot and might not boost sales either, leading to loss of a lot of money.

Keep updating: A research revealed that 90% of the people that like a particular brand page on Facebook do not interact on the page of the brand but rather through the news feeds. So, make sure that you keep posing frequently on your pages so that the posts can come up in the news feeds of your customers.

Don’t use sensitive situations for humor: Humor is a great way of attracting people to your posts, but make sure you do not use sensitive topics. Kenneth Cole, an apparel chain, used the riots in Cairo as the subject of a humorous tweet and had to face a lot of backlash from the customers as a result.

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